We are CPPC = Clarity Print & Packaging Consultancy Ltd. I’m the founder and CEO Alex Higgs.

I started the company because my passion is turning innovative design into desirable creations, and I’ve now have been collaborating on packaging and procurement with outstanding brands for nearly 20 years. We have the very best production partners in the industry, which means we are able to quickly provide the best ideas and solutions to meet the needs of our diverse range of clients. We have expertise in concepting and creating both primary and secondary packaging in a wide range of materials. Where the brief permits we will always go for ground-breaking and pioneering. Sometimes that’s manufacturing a whole new product line from the ground up, like the aluminium cases for Wild, or sometimes that’s just thinking “out of the box”, like replacing all of Rococo chocolate’s vac formed trays with sustainable paper-based alternatives. As leading creators in packaging and an authority on sustainable packaging, we are as comfortable partnering with disruptor start-ups as we are with high street brands and and household names. The secret of our success is communication and alignment. And we don’t mind sharing that. It is vital that communication, the sign off process and input from each production partner are all aligned. That is how you achieve the best results and a seamless process.

Hope to speak soon.