CPPC have been working with the team and Wild for a good few months now and it’s clear this is fast becoming one of the most disruptive personal care brands out there. Replacing conventional deodorants with a bio-based refill cartridge that slots into a premium aluminium case for ease of use and transport in your gym bag. Much more to come from this brand and CPPC has worked across the brand portfolio in development and retail for both the primary and secondary pack.